The M.Sc. Programme in International Marketing (PR.I.MA.) is a post graduate programme of the department of Marketing & Communication of the Athens University of Economics & Business.
The target group of the project is graduate students who are interested in acquiring all the appropriate marketing skills and competencies, which are required in developing, pricing, distributing and promoting products and services in export markets.
The programme starts in October each year and its duration is 15 months. It is divided in 3 semesters and includes 8 core courses, 2 elective courses and a dissertation. Course attendance in the M.Sc. in International Marketing programme is obligatory and at the end of each semester the students sit on exams.
The dissertation is an essential component of the M.Sc. Programme in International Marketing, which the students can undertake abroad participating in the Erasmus exchange programme of the E.U.
In order to be admitted to AUEB's M.Sc. Programme in International Marketing the applicant should fill in the application form and send it along with all the supporting material, which are certified copies of all University degrees obtained and transcripts, GMAT score, 2 recommendation letters, proof of knowledge of the English language (Proficiency certificate, TOEFL/IELTS results), biographical statement, photo, certificate of deposit of 50 € and proof of work experience (if any).
Knowledge of English is a requirement which the candidates can prove with the Proficiency Certificate of English, or to submit good test results in either TOEFL or IELTS tests.
In case of a foreign University degree the applicant must secure recognition from the National Academic Recognition Information Center.