Leuphana University of Lüneburg
Luneburg, Niedersach 21335
Master of Arts (M.A.)
Competition in the age of globalization sets new, higher challenges for marketing, which can only be met with a systematic approach based on a comprehensive and strategically conceived analysis. To meet these challenges, companies need well-trained, innovative, and proactive specialists for their business operations, as well as for their marketing services (market research, advertising, consulting).
Content and Idea
The management & marketing program takes on these changing market conditions. The program’s content and method seeks to provide students with a thorough understanding of consumers in both society and business. Students learn to optimize advertising and communication through careful research. We bring together a network of different academic disciplines that share an orientation towards practical applications. In addition to teaching the necessary fundamentals along with the newest research, we also develop real-life business lessons in conjunction with various internship partners.
With its first two required modules, the major teaches students the basic expertise in service marketing and international marketing. Further modules allow students to specialize in one of three areas: a thoroughly practical emphasis on brand and sales management, a business psychological focus on marketing and consumer psychology, or a concentration on tourism management. Through the choice of a required minor, students can pursue further their individual specialization. The program concludes with a practically oriented research-teaching project.
The curriculum is supplemented through Management Studies courses that are open to all majors and the overarching general studies program for all Master’s students. These courses will enhance your technical expertise in management while also providing the necessary broad academic and self-critical foundations for success. During the la
# of Credits Required: 120
In State Tuition (per year): 1000 EUR