Ghent University

International Centre for Physical Land Resources

Marketing Analysis and Planning

Program Information

Degree Offered:

MA.-Marketing Analysis and Planning

Format: Campus

Program Description:

The Faculty of Economics and Business Administration at Ghent University (Belgium) offers a one-year full-time masters degree in quantitative marketing analysis and planning. Classes are taught in English. Major topics include: marketing models, marketing engineering, planning, change management, database marketing, marketing information systems, data mining and market research.