The Marketing program is strategically focused. It emphasises critical and analytical thinking and the integration of marketing with other elements of an organisation. Students develop an understanding of consumer behaviour and purchase decision-making, integrating theory and practice from many branches of the social sciences. There is a strong emphasis on accountability in marketing and demonstrating a return on marketing investment.
The program incorporates the development of teambuilding, presentation skills, initiative, and business planning skills. The teaching is dynamic and participatory. Students also have many opportunities to gain experience in the marketing field through our strategic alliances with major Australian companies and other organisations.
Students interested in further study, and who attain a credit (65%) average in the Graduate Certificate in Marketing, may be eligible to upgrade to the Master of Commerce or to the Master of Marketing which is scheduled to be offered in 2009.
Please note that this award course is currently offered as a part-time program.
International Student Requirements:
If English is not your first language and your first degree was not undertaken at an institution where English is the sole language of instruction, you will need to demonstrate English language proficiency before admission can be confirmed.
The language qualifications accepted by the Faculty of Economics and Business are:
• IELTS overall band score of 7.0, with at least 6.0 on each band
• TOEFL 600 or better, plus Test of Written English (TWE) at 4.5+
• TOEFL computer based 250 or better, plus Test of Written English (TWE) at 4.5+