PhD in Marketing Programs in Atlanta
Doctorate and PhD in Marketing programs could enable students to build managerial skills in tandem with a deeper grasp of buyer behavior. Course plans for marketing doctoral programs often draw on economic, behavioral, psychological and administrative theory.
Participants might therefore grow as thought leaders while they generate holistic solutions to marketing problems faced by a firm and its administration.
What Is a Doctorate in Marketing?
Marketing doctoral programs include the research PhD in Marketing and the applied doctorate, the DBA in Marketing, both of which are terminal degrees. A doctorate in marketing program commonly melds a wide variety of courses, research methods and some independent inquiry.
DBA vs PhD in Marketing
Some universities offer both a Doctor of Business Administration (DBA) and Doctor of Philosophy (PhD) in Business Administration with a focus in marketing. These are often available through their business school, as marketing is thought of as the heart of business operations.
Typically, the PhD is a research oriented degree and the Doctorate degree is to be used in real-world context. Read below to learn more about the differences of each degree.
Certainly, at the actual course level, there may be some overlap. But there are other requirements that one could be attentive to in order to line up program selection with personal career goals.
PhD in Marketing Programs
A PhD in marketing is a research degree. Marketing PhD programs may intend to prepare students to conduct original research. That is, to explain phenomena previously not well understood and then to test proposed explanations empirically.
Liberty University Online
Georgia State University