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Graduate Certificate in Marketing Schools with on-campus programs may be built to appeal to a wide audience - marketing professionals, analysts, entrepreneurs, small business owners, investors or consumers. Hands-on projects often focus on essential skills and might provide students with experience in business-focused scenarios. Students might also refine their grasp of successful marketing practices through an examination of case studies.
University of Pennsylvania Format / Location - Online Total Enrollments - N/A Student / Teacher Ratio - N/A | Lulea University of Technology Format / Location - Online Total Enrollments - N/A Student / Teacher Ratio - N/A | Queen's University, Ontario, Canada Format / Location - Online Total Enrollments - N/A Student / Teacher Ratio - N/A | Bentley University Format / Location - Online Total Enrollments - 1,349+ Student / Teacher Ratio - 12:1 |
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Post-baccalaureate and post-MBA students might look for graduate certificate in marketing schools to develop the analytical, aesthetic or technical skills needed to work with today’s complex marketing issues. Students who pursue a marketing certificate may seek more insight into the tactics and tools used to manage an organization’s marketing efforts through effective decisions.
As a branch of business with several subfields, marketing certificate programs could draw on many different areas. Advertising and brand management, public relations, digital media, and marketing analytics and research are some examples.
The variety of courses offered by graduate certificate in marketing schools is often designed to meet the needs of both management generalists and students who choose to pursue a specific major. Students could update or gain the essentials of marketing. Or, select a marketing certificate program with a specific focus such as social media, e-commerce and digital marketing.
FACT: Per the BLS, employment of market research analysts is projected to grow 23 percent from 2016 to 2026.
Although masters degrees in marketing are widely available, many students elect to earn a graduate certificate in marketing instead. This could reflect the fact that marketing certificate programs are compact and target a single theme in just a few courses.
They could often be completed in comparable or less time to a masters in marketing program depending on the number of courses, whether a student has to first complete pre-requisite work, as well as how much time one could devote (full or part-time). As an example, shorter programs might entail only about 9 or 12 credits, which a full-time student might complete in one semester or up to one year.
Additionally, the credits earned from marketing graduate certificate programs may transfer to an MBA or other masters in marketing program, allowing students to pursue an advanced degree in the future.
Usually, the courses in the certificate are derived from a related masters degree, and when this is the case, a school usually states which program credits could be applied to. If this is your goal, a university advisor could clarify their policy and other details.
While not always the case, some graduate certificate in marketing schools may offer courses that could prepare graduates to take various certification exams. Certification, while voluntary, may help a person show they are professionally competent in a particular area.
As an example, the Insights Association (a merger of the Marketing Research Association and CASRO) offers a Professional Researcher Certification (PRC) for market research analysts. Candidates need, among other things, to have accrued the requisite 12 credits to be eligible to take the exam.
The Online Marketing Certification Professional (OMCP) is another example. It is designed for experienced online marketers, and some registered education providers may offer preparatory coursework in digital marketing. If any post-certificate credential is on your radar, make sure to find out how to prepare for it.
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Essentially, a graduate-level business marketing certificate program is designed to enable students to understand modern marketing in today's competitive marketplace.
Students may be required to take a series of compulsory courses as well as choose electives in line with professional goals and preferences. Potential elective topics might include sales management, professional sales, media, retail and international marketing.
We provide a sample course plan below but suggest a thorough review of course lists from the universities you want to apply to. Please note that names of courses and their content do vary.
Marketing Fundamentals: In this course, students might examine how marketing is practiced in business today. They might explore the purpose of marketing, the environmental impacts, how target customers are identified and the process of market segmentation and positioning. The course might also discuss the elements of the marketing mix - product, price, place and promotion.
Consumer Behavior: In this course, students might take a deeper look at the strategies and problems specific to service industries such as banking and finance. Participants might examine the effects of customer expectations and outlooks, including the services marketer's three Ps - people, physical evidence and process. Also, the implications of the three P’s on consumer behavior and pricing strategy.
Marketing Research and Analytics: In this course, students might learn key research methods including traditional quantitative tools and qualitative applications. Topics of study might delve into the challenge to be competitive in today's global marketplace in order to be cost-effective, accurate and timely in making marketing decisions. Real-world applications may be addressed to provide learners with the opportunity to apply the research process.
CRM and Targeted Marketing: In this course, students may be introduced to principles of customer relationship management (CRM) such as customer segmentation, lifetime value and loyalty. Part of the course might also discuss the creation, design and tactical importance of databases in marketing today. As a result, they might build the functional skills needed to apply a set of database tools (tables, queries, forms and reports) in a business context.
Strategic Marketing: This course might help participants develop of an across-the-board marketing plan for the revitalization of a consumer product in a certain context. It may ask students to work in teams to research and analyze things like financials, target markets, competition, profit and loss.
Seasoned professionals might refresh crucial skills and knowledge through a post-MBA certificate in marketing. These programs might also be open to graduate students with related masters degrees.
Students typically take about 9 to 12 credits and may work with a program director to tailor their course plan. Often, there is an emphasis on applied research and topics of contemporary interest such as Product Innovation and Design Thinking, Services Marketing, Sales Management and Leadership.
Because students in post-MBA marketing certificate programs already have some studies in business under their belt, there may be courses labeled ‘advanced’. These often include tactical methods – as opposed to introductory concepts. We put together a sample course plan below; make sure to read descriptions at the school you want to attend.
Advanced Digital Marketing Strategies: This course might provide students with a current and holistic overview of major digital marketing channels and platforms – Search Engine, Digital Display, Video, Mobile, and Social Media. It might help students learn how to conceptualize and integrate digital marketing into a firm’s overall marketing efforts.
Strategists and critical thinkers might look for a school with a graduate certificate in marketing analytics. Generally, because of the focus on number crunching, students may need to have some background in areas such as managerial statistics, economics and marketing management. However, those with the appropriate background may be waived from these courses.
Distinct from a generalist marketing certificate program, a graduate certificate in marketing analytics might focus on market conditions to examine potential sales of a product or service. Market research analysts typically help companies understand what products people want, who might buy them, and at what price.
A sample course plan is provided below but we suggest an in-depth review of course lists from the universities you want to apply to. Please remember that names of courses and their content do vary.
Marketing Management: This course might explore the various tasks and decisions facing marketing managers. Students might learn about market and competitive analysis and may take a deeper look at customer behavior with an eye to design and implement marketing strategies in domestic and global markets. Related content could explore product, price, promotion, distribution and customer service decisions.
Statistical Modeling for Business: This course might help students decide which method to pair with a specific research goal, then carry out the analysis and interpret the results. Typical topics covered could include logistic regression, cluster analysis, factor analysis, decision trees, and other multivariate topics.
The application requirements for each graduate certificate in marketing may be unique, as each university sets its own standards. For instance, some schools prefer candidates with relevant work experience, and/or may weed out applicants who did not achieve a certain percentile on their GRE or GMAT scores. Also, a minimum undergraduate GPA may be stipulated such as 3.0 on a 4.0 scale.
In terms of prior education, commonly, the minimum education needed to apply into marketing graduate certificate programs is a bachelor degree. However, one doesn’t necessarily need to have majored in business. Non-business majors may just need to take prerequisite courses such as introductory marketing, which could mean a longer time to completion.
In the case of marketing post-masters marketing certificate programs, applicants generally need to furnish transcripts from their MBA education. A resume and brief statement of purpose may also be required with completed form and deposit. Candidates with graduate degrees in other, closely related areas (e.g., Economics, Public Administration, etc.) may also be considered for admission, although prerequisite coursework may be required.
Prospective students may also need to submit professional resume, letter(s) of reference and for international applicants, proof of English literacy. Make sure to verify admission policies and deadlines for application ahead of time.
Many marketing graduate certificate schools enable participants to study on their own terms and are often designed with working professionals in mind. Courses may be offered on weeknights and Saturdays. One might even take one of their courses online. Others might choose to come to campus just one night a week or accelerate the program by taking a heavier course load each semester.
Use our filters to locate graduate certificate in marketing schools near you or in a preferred city, state, or country. Review program descriptions to make your choice, then contact partner schools directly with the form provided. Take the next step today!
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