Certificate of Public Relations Programs
Certificates in public relations or advertising specializations may help professionals in either field fine tune their skills or learn about new advancements in the field. Certificate programs are typically non-degree programs that feature hyper-focused content on a particular topic in the field.
One of the many benefits of earning a postgraduate certificate in public relations and advertising is they may help participants keep up with the latest advances in the field. Since both public relations and advertising are constantly subject to new advances in technology, media and marketing strategy, earning a certificate may help students better understand how the fields work, not only in the present, but in the future as well. By continuing their education with a postgraduate certificate, students may develop skills that might help to set them apart from other professionals in the field.
Students who earn a postgraduate certificate might also have the opportunity to brand themselves as professionals in niche markets. For example, students who earn a certificate in online advertising and public relations gain a certain set of skills which might help to qualify them to pursue new potential career opportunities.
Specific requirements for certificate programs in public relations vary by school and program, but generally most require either a bachelor’s degree or master’s degree and the submission of an academic portfolio. Some programs may require additional benchmarks, such as submitting your GRE results or maintaining a certain GPA.
In recent years, online certificate programs for public relations and advertising have become more readily available for interested students. These courses allow students to pursue a certificate in these fields in a flexible learning format that allows them to complete much or all of the coursework from their own home. It’s also worth noting the academic performance measurements in public relations and advertising certificate programs. Most students are required to take and pass a certain number of required courses that pertain specifically to the subjects that will be discussed in the course. Some programs might also afford students the option to take several elective courses as well, although these must also be passed with adequate grades. Courses for public relations and advertising certificate programs may include classroom lectures and discussions, workshops, seminars, professional development lectures and other options depending on the specific course and the school involved. In general, students are measured based on their understanding of the subjects and their ability to grasp them, much like in undergraduate courses. Student performance is typically measured by the professor giving the course itself.
Q: What Advantages do Students who Earn Certificates in Public Relations Have over those who don’t?
A: Students who earn a certificate in public relations and advertising might enjoy numerous advantages over students who choose not to participate such programs. Students who earn postgraduate certificates may develop skills and qualifications that demonstrate that they have a much better grasp of the fields and also learn more about the technologies and business strategies that impact them. Students might also gain a deeper understanding of the aspects of advertising, public relations, marketing, media and other key fields.
Q: How much should Students in public relations expect to earn?
A: The amount a public relations or advertising professional might earn varies by industry, location, skills, expertise, and experience. According to the Bureau of Labor Statistics, advertising and public relations professionals earned a median annual salary of $26.04 per hour or $54,170 per year as of May 20121. Public relations specialists earned a median salary of $26.04 per hour or $54,170 per year in 20122, and public relations and fundraising managers earned a median annual salary of $45.89 per hour or $95,450 per year3.
Q: What are the job growth prospects for the fields of public relations and advertising?
A: According to the Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are expected to grow by 12% (about as fast as the average of all other occupations) between 2012 and 20221, jobs for public relations specialists are also projected to grow by 12% in the same time period, and jobs for public relations and fundraising managers are projected to grow by 13% between 2012 and 20223.
Q: Are online programs available for public relations and advertising postgraduate certificates?
A: Yes, many schools have created online certificate programs for these fields over the years.
Q: What sorts of career options do students who earn certificates in public relations have?
A: Students with postgraduate certificates enjoy a wide array of career options to choose from in a variety of fields. Just a few of these include marketing, human resources, digital marketing, advertising, public relations, media, social media, journalism, event planning, crisis communications and much more.
Q: Do certificate programs require students to pay fees?
A: Most certificate programs for public relations and advertising require fees, although it varies by school and the specific programs offered.
Q: Why should I earn a certificate in public relations?
A: Professionals are often hard pressed to differentiate themselves from other graduates in the job market. By earning a postgraduate certificate, advertising and public relations professionals might learn specialized skills and knowledge that may help the individual stand out from other applicants in the job market and carve out specialized niches for themselves.
Ball State University’s master of arts in public relations was the first and only graduate PR program certified in the nation by the Public Relations Society of America (PRSA), the largest professional organization serving the field of public relations.
The role of the communication specialist is rapidly expanding.