Hoping to prepare for a future marketing career path by pursuing a masters in marketing, marketing MBA, or another graduate degree on campus? Earning a graduate degree might be the perfect move for candidates hoping to build on past knowledge and experience in the field of marketing, or else for those hoping to pursue a totally new career path. Whatever your goals, you probably have a few decisions to make! Here, you’ll find lots of helpful info and FAQs on choosing Marketing Graduate Programs On Campus that may be perfect for you.
What might it be like to earn a graduate degree in marketing?
Naturally, your experience could depend on factors like degree type – for instance, M.A. vs. MBA in marketing – or area of focus, such as marketing communications. Plus, marketing graduate programs may all take a slightly different approach to their curriculum. That said, there are a few courses it could be helpful to take if you are interesting in pursuing a marketing or promotions career path; these include consumer behavior, market research, sales, communication methods and technology, and even visual arts.[i] Students in a marketing MBA program may take a more business-oriented approach to the study of marketing, potentially studying topics like organizational leadership, customer relationship management, international marketing, and more. It’s a good idea to carefully read program and course descriptions, plus talk to a representative of the school you’re interested in.
What’s the difference between marketing and advertising?[ii]
Trying to decide between a marketing vs advertising degree program? Then naturally, you’ll want to be 100% clear on the difference between marketing and advertising! One simple way of thinking about this distinction is that advertising falls under the umbrella of marketing…but there’s a lot more to marketing than just advertising. For example, marketing managers typically identify potential markets and predict demand for products and services. They also come up with pricing strategies to help their clients both turn a profit and maximize market share. Of course, advertising and promotions may be an important part of a marketing career path; marketing professionals could work with PR professionals, sales teams, and others to figure out how best to spread the word about a great new company or product.
Career fact: 24% of marketing managers earn a master’s degree, and about 11% earn a professional degree, such as an MBA in marketing.[iii] The typical entry level education requirement is a bachelor’s degree.[iv]
Why earn a graduate marketing degree on campus?
Today, students may have some choices when it comes to pursuing their educational goals. You could potentially opt to earn a master’s degree or MBA in marketing online, from the comfort of home. You could even choose a hybrid degree program, which typically blends online and in-person learning. But for some students, traditional campus-based marketing graduate programs may still be the way to go. It all depends on your goals, your learning preferences, and your lifestyle! Here are a few potential benefits to choosing Marketing Graduate Programs On Campus:
In-person classes may suit your learning style – Independent, self-motivated learning may be great for some students, while others appreciate regular in-person class meetings. If taking classes in person helps you stay motivated, perhaps an on-campus marketing MBA program or masters in marketing program is a good choice!
You could have the “grad school experience” – Some students may pursue a marketing graduate degree strictly for potential career preparation. In that case, online learning may be a reasonable alternative. Others may want a little more from their grad school experience, such as camaraderie, campus involvement, and the opportunity to live in student housing. Your choice likely depends on where you are in your life and career, as well as your personal priorities.
You could enjoy access to campus resources – Every campus may offer something different in the way of resources and amenities – like a great fitness center, on-campus dining, and even childcare. While online students may have access to services like the library, career counseling, and even tutoring, they’ll miss out on potentially taking yoga classes on the commons, enjoying a coffee in the student lounge, and other possible experiences. Again, it all depends on what your priorities are and what you are looking for in prospective marketing graduate programs.
What are the top marketing schools to consider?
If you’re overwhelmed by the many marketing graduate programs on campus out there, it’s natural to try to find the “top marketing schools” and work from there. Unfortunately, it’s tough to say what the “best marketing schools” may be, since everyone’s idea of the perfect school is different! What matters is that you evaluate prospective marketing graduate programs that sound like they may be a good fit for you. The good news is, there are few factors that may be helpful in your marketing graduate programs on campus search:
Accreditation and reputation[v] – When a school is accredited, that means it has been evaluated by a third party, based on a set of quality standards. Accreditation doesn’t tell the whole story, but it may mean your prospective school upholds standards that potential employers may look for. You may also want to check out key stats like graduation rate, retention rate, and more, plus check with the Better Business Bureau and elsewhere to see if your prospective school has a good reputation.
Program availability – Hoping to earn a DBA (Doctor of Business Administration) in Marketing, or pursue a graduate certificate in internet marketing? You can narrow down your search by degree type, in order to find schools that potentially offer the program you’re interested in. For example, some graduate schools may offer a masters in marketing program but not a marketing MBA program…or vice versa! In other words, you may be able to save yourself some time by first identifying the type of program you’re looking for.
Campus location and amenities – This is a big one! If you’re hoping to pursue your graduate degree close to home, naturally you’ll need to search for schools within commuting distance. If you’re willing to relocate, on the other hand, spend some time thinking about where you would like to live while pursuing your studies. Some criteria to keep in mind include climate, cost of living, potential “student jobs,” and what’s fun to do in the local area. Finally check out what’s available on campus – like athletics, dining, and student organizations that interest you.
Are you ready for marketing graduate programs on campus?
Now that you’ve learned a bit more about how to choose a prospective marketing graduate program, it’s time to start exploring schools! Below, you’ll find some sponsored Marketing Graduate Programs On Campus listings that may be worth checking out.
Sources: [i] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-4 | [ii] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-2 | [iii] onetonline.org/link/summary/11-2021.00 | [iv] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm | [v] studentaid.ed.gov/sa/prepare-for-college/choosing-schools/consider#accreditation