Online Marketing and advertising graduate programs offer working, International and out of town students the opportunity to learn about current trends in consumer behavior, market research trends and client service models through web-based courses and technology. Today’s advertising and marketing managers need to be savvy in business, know about online search results, digital advertisements and advertising management software. The Bureau of Labor Statistics projects that employment of advertising, promotions and marketing managers is expected to grow by around 9% from 2014 to 2024, especially with the rise of Internet advertising campaigns[i]. Whether you are mid-career or starting out, an online marketing and advertising graduate degree may help you meet these trends with a solid academic foundation.
Types of Online Marketing and Advertising Graduate Programs
Online marketing and advertising graduate programs may be offered as masters, doctorates, and graduate certificates, and students can refine preferences for general and specific program emphasis in advertising and public relations, fashion merchandising, marketing or sales. General marketing and advertising degree programs are sometimes referred to by grad schools as ‘integrated marketing communications’ which involves the strategies through which organizations drive sales performance by engaging and interacting with consumers and other audiences. This relies on the optimization of a clear and consistent communication with consumers, the qualitative assessment of all media channels, strong analytics, branding that encompasses social media, digital marketing, direct marketing and advertising.[ii]
DID YOU KNOW? Marketing and Sales Managers with Masters degrees earned 38% higher wages than those with Bachelor’s degrees.[iii]