Trying to decide between marketing and advertising graduate programs can be tough with the wide range of choices available. Today, many schools and programs give you the option of studying online as well as on campus. How do you choose? With GradSchools.com, we will help you navigate the sometimes murky waters of online vs. traditional programs! Keep reading for more information on Marketing and Advertising Graduate Campus Programs.
Going the traditional route and taking classes on campus enables you to build closer relationships with your instructors and classmates and fosters an opportunity to enhance your interpersonal skills. Campus programs in marketing and advertising are available in master’s and doctoral degrees; graduate certificate campus programs are also available. There are a number of potential benefits to studying on-site, so keep reading to find out if this is the option may be for you.
First to Consider: Is a Marketing or Advertising Graduate Program for Me?
A graduate degree program in marketing or advertising could be a perfect choice for you if you already have earned a degree in marketing or a similar field, such as communications, but would like to enhance your skills and career. Or you may be looking to switch careers and pursue a career in the field. Either way, earning an advanced degree could be great for you.
Many pursuing an advanced degree in marketing or advertising earn a master’s—either an MBA or an MS. If you already have a master’s degree in marketing or advertising or a related field and you are looking to jumpstart a career teaching or conducting research within colleges and universities or within government or other nonprofit or for-profit institutions, then a doctoral degree could be a great option. But for most practical, hands-on jobs in the field, only a bachelor’s or master’s is needed.
Will a Marketing or Advertising Graduate Campus Program Work for Me?
As an adult with various responsibilities, finding the time for graduate school can be a challenge. Working full or part-time and concurrently pursuing graduate studies presents an even greater challenge. Finding the right work/life balance can be difficult! Fortunately, many graduate school administrators understand this and have made pursuing graduate studies as convenient as possible to work with most anyone’s busy schedule.
Many traditional on-campus graduate programs offer convenient day, evening, and Saturday classes to fit your busy lifestyle.
Potential Benefits to Studying on Campus
With the abundance of online programs these days, you might be wondering whether taking the online or on campus route of study is best for you. Although the convenience of online courses can be appealing, there may be a number of potential advantages to taking classes the traditional way.
- Greater Interpersonal Interaction
When online courses first became popular, the biggest question in everyone’s mind was “Will I still learn as much as in a traditional classroom setting?” And the answer is that it really depends on the person. However, taking courses on campus allows for greater interaction with your instructors and fellow classmates and more opportunities for group projects. If you’re an outgoing, people-person, studying on campus the traditional way may be what you need.
- Time Management Made Simple
Taking online courses requires excellent time management skills because you are not meeting face-to-face with your instructors on a regular basis. There is no physical place to be at, say, 5pm on Tuesday evenings. That is why it is so important to maintain regular contact with your instructor and to ensure you are making the time to complete and submit assignments on deadline. Some students in online classes with poor time management skills often fall behind because they almost forget about their online class when they don’t physically ever attend! However, with traditional on-campus classes, you always have regular reminders about assignments and deadlines, and that physical presence may help you to manage your time more efficiently.
- Access to Facilities
Studying on campus may give you a wealth of opportunities that you may not have when studying online. Libraries, study lounges, fitness centers, and professional and social organizations are just a few of the perks you get to enjoy when enrolled in a traditional on-campus program of study. These are opportunities you could be missing out on if taking online classes only.
- Additional Program Options
Although a number of graduate programs are available online these days, there are still many programs that are only taught on campus. If you are only looking at online programs, you could be limiting yourself in terms of programs. Having the flexibility in your schedule to take classes on campus mean the difference between choosing an acceptable program vs. the program of your dreams that may give you the particular set of skills and education you’re looking to gain.
DID YOU KNOW: According to the results of a 2013 national research study, 78% of 1,000 students surveyed claimed that they preferred the traditional classroom setting over online learning.
How to Find Marketing and Advertising Graduate Campus Programs
With the wide array of schools, degrees, programs, and potential career path options in the marketing and advertising industry, it’s important to do some research and look into your options before making a decision. Whether it’s on-campus or online, review your options to get help finding the perfect program for your interests and career goals!
GradSchools.com makes it simple to find a graduate program in marketing or advertising for the degree you are looking to earn. Search by location, program level, or subject. Take a look around and explore!