A variety of accredited universities, business, marketing and advertising schools offer graduate level marketing and advertising degree programs in an on-campus format. Sometimes referred to as ‘residential’ programs, finding a school can be an exciting opportunity to figure out what you want to spend the next few years researching and studying. If you are a seasoned or mid-career professional, you might look for a program that offers you management skills so you can direct advertising or marketing campaigns using current market research, search analytics and digital marketing. Or, you may be initiating a career and looking to refine your ability to build brands using integrated marketing communications. Helping you find a marketing and advertising graduate school is what we are about.
Find Marketing and Advertising Schools by Program Level
One of the ways to find marketing and advertising schools is to look for marketing and advertising graduate certificates, master’s or doctorate degrees, and some universities offer general programs while others may focus on digital marketing, marketing communication management or marketing analytics. Essentially you want to find the program level and concentration that aligns with your personal and professional goals, although some people do have a location preference and may start with that. Here are a few ways to narrow down your search.
DID YOU KNOW? Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members[i].
Marketing and Advertising Courses
Look for marketing and advertising schools with the academics you need, the faculty that could inspire you and the degree that provides the education for a desired career outcome. Whether you aspire to work in an upcoming field like ‘green marketing’[ii], advertising sales management or marketing and promotions management[iii] a university’s course curriculum can be very informative.