Hoping to earn a masters in marketing or pursue one of many potential marketing graduate programs? Whether you’re interested in the creative side of marketing or the business end, there just might be a program that’s perfect for you. Below, you’ll find helpful information and frequently-asked questions, like the difference between various graduate degree types, and how to choose a prospective marketing program that may be a great fit for your interests and goals. It’s time to get started!
Marketing vs Advertising
So what’s the difference between marketing and advertising? As you evaluate graduate programs that may be a good fit, it’s important to understand what professional goals you ultimately hope to accomplish, and how marketing and advertising may differ. For starters, marketing includes advertising but also involves many other aspects, like determining a product’s demographic and price points, or figuring out the ideal location for a retail store. Advertising, on the other hand, typically involves promoting a product, service, or organization. Of course, promotion may go hand-in-hand with many of the other key functions of marketing – like deciding on a campaign’s market, goals, etc.
If you’re stumped trying to choose between pursuing a marketing vs. advertising degree program, it’s a good idea to evaluate your own interests and abilities, and compare them with potential career paths. For example, a marketing manager’s role may be to predict and estimate interest in a new product or service, whereas an advertising manager’s primary goal may be to create interest or buzz. [i]