Online Marketing Graduate programs may appeal to working professionals who want to take their education in product promotion, consumer behavior and target markets to the next level. Some marketing programs prepare graduates for potential careers in management, others may focus on market research or integrated marketing communications. The variety of program options and fast employment growth in this sector[i] may be one of several motivations to find out more about earning a graduate level marketing degree online!
Online Marketing Graduate Programs: Basics
Online marketing Graduate programs may be offered as graduate certificates, masters and doctorate degree programs. Most graduate programs require an undergraduate degree such as a Bachelors in Marketing or a Bachelors in Business Administration however, requirements can vary between institutions. Applying into Doctorate programs may have different requirements, such as a Master of Science or Master of Business Administration in Marketing, but it is recommended to review specifics from each school.
Did you know? Although the typical entry level education requirement is a bachelor’s degree, 24% of marketing managers said they needed a master’s degree for their current role[ii].
Why Earn an Online Marketing Graduate Degree?
While many of today’s entry level occupations in the business world require at least a Bachelor’s degree, earning an online marketing graduate degree may open up new opportunities[iii]. Current trends, as indicated by the Bureau of Labor Statistics indicate that employers do sometimes prefer candidates with a master’s degree in marketing or an MBA for occupations that involve technical research or leadership[iv]. If you have the drive to take your education to the next level but cannot make it to a college campus, the convenience of distance-learning may help bring you closer to achieving your goals. In fact, recent reports show that nearly 75% of online students select a campus within 100 miles or their home[v] – no relocation is needed to access quality instruction.