Marketing Graduate Programs and/or advertising graduate programs may be suited for both seasoned professionals or those new to the field, so whether you studied marketing or advertising in college or you are switching careers, keep reading below for more informaiton on Marketing Graduate Programs!
The AMA (American Marketing Association) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A career in marketing and advertising could be exciting and fun, and in today’s digital world, new potential career paths in digital marketing, social media and content strategy may be available that did not even exist 10-15 years ago.
Is a Marketing or Advertising Graduate Program for Me?
A graduate degree in marketing or advertising could be a great choice for you if you already have a bachelor's degree in marketing or a similar field, such as communications, but would like to enhance your skills and career. Or you may be looking to switch careers and enter the field. Either way, earning an advanced degree could be beneficial to you.
Many pursuing an advanced degree in marketing or advertising earn a master’s—either an MBA or an MS. If you already have a master’s degree in marketing or advertising or a related field and you are looking to pursue a career teaching or conducting research within colleges and universities or within government or other nonprofit or for-profit institutions, then a doctoral degree could be a great option. But for most practical, hands-on jobs in the field, only a bachelor’s or master’s is needed.
Skills and Characteristics of a Marketing or Advertising Professional
People who go into the field of marketing and advertising tend to be creative, strategic, and outgoing. Yet, because there are many different types of career paths in the field, there may be something for everyone. If you’re more of the creative type, you might be interested in brand management or digital marketing. If you enjoy writing (and are creative, of course!), copywriting or public relations might pique your interest. If you’re analytical or numbers-driven, you may enjoy market research.