West Virginia University

Program Information

Degree Offered

MSIMC - Master of Science in Integrated Marketing Communications;MSJ - Master of Science in Journalism, Integrated Marketing Communications Graduate Certificate;

Program Description:

The Integrated Marketing Communications (IMC) program is the first IMC graduate degree program in the country available exclusively online. The program, offered by the P.I. Reed School of Journalism at West Virginia University, provides students worldwide the opportunity to earn a graduate degree in IMC. The IMC master's degree program includes 39 credit hours earned by completing 13 courses. In addition to 36 hours of required core courses, students select one advanced-level elective in creative strategies, direct marketing, public relations or an IMC seminar option.

Accreditation:

The IMC program is offered by the AEJMC-accredited P.I. Reed School of Journalism at West Virginia U

Tuition & Financial Aid

Financial Aid Offered: No

Format: Campus

Classification: Doctoral/Research Universities - Extensive

Institution Sector: Public

Locale: Small City

Size & Settings: 20,000 and above