West Virginia University

Program Information

Degree Offered

M.S.- Integrated Marketing Communications

Format: Online

Program Description:

The Integrated Marketing Communications (IMC) master's program at West Virginia University teaches students to re-align their communications, seeing things the way the consumer sees them - as a constant flow of information from a variety of media. Graduates of the IMC program receive a practical, customized degree that is designed to equip them with the skills to emerge as leaders in the field.

One hallmark of the IMC program is its learn-it-today, use-it-tomorrow focus. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives. IMC students also benefit from studying under a diverse faculty-from marketing directors to academics to entrepreneurs-who are recognized leaders in their fields. These talented instructors are highly enthusiastic about sharing their expertise and experience with our students.

The IMC program is also renowned for its flexibility. Because our coursework is offered completely online, no classroom attendance is required. In fact, most IMC students continue to work full-time while earning their degree. In addition, all IMC courses are asynchronous, allowing students to participate at anytime, from anywhere in the world.

The Master of Science (M.S.) degree in Integrated Marketing Communications requires 39 hours of coursework, completed in 13 three-credit courses. The program's academic year consists of five nine-week terms: Early Fall (Aug. - Oct.), Late Fall (Oct. - Dec.), Early Spring (Jan. - March), Late Spring (March - May) and Summer (May - July).

Most students take 1-2 courses per term, dedicating 12-15 hours of study per week to each course. Students generally complete their degree in about two years.

Accreditation:

The IMC program is accredited by the Higher Learning Commission and is offered by the P.I. Reed School of Journalism at West Virginia University.

Eligibility Requirements:

None required

# of Credits Required:

39

International Student Requirements:

TOEFL scores required for international applicants

Tuition & Financial Aid

Financial Aid Offered: No

Classification: Doctoral/Research Universities - Extensive

Institution Sector: Public

Locale: Small City

Size & Settings: 20,000 and above