Virginia Commonwealth University

Program Information

Degree Offered

M.S.

Program Description:

VCU Brandcenter is the graduate studies program in advertising and branding. The program provides advanced preparation with concentrations in creative and strategic advertising development. The curriculum is divided into five tracks: Art direction, Communications strategy, Copywriting, Creative brand management, and Creative technology.

The M.S. in Mass Communications with a concentration in multimedia journalism will prepare students for the practice of professional journalism in a highly competitive and multiple-platform (print, broadcast, online/digital) news environment. The program is designed primarily for recent graduates who have an undergraduate degree in journalism or a related field, or for professional journalists with several or more years of experience who want to upgrade their professional skills. The program will prepare students to function at a high level in contemporary newsrooms.

The Master of Science in Mass Communications (strategic public relations) is a select fast-track degree designed for experienced public relations practitioners to prepare them to function at the highest levels of communications management and apply sophisticated strategic thinking to the accomplishment of organizational objectives. This program consists of at least 30 credits, 24 of which are required courses in the School of Mass Communications. Two additional courses (six credits) are taken in a collateral area. Classes are scheduled on Friday evenings and all day Saturdays. Continued full-time employment in public relations is encouraged during the program.

Accreditation:

Southern Association of Colleges & Schools

Tuition & Financial Aid

Financial Aid Offered: Yes

Format: Campus

Classification: Doctoral/Research Universities - Extensive

Institution Sector: Public

Locale: Midsize City

Size & Settings: 20,000 and above