University of Nebraska - Lincoln

Program Information

Degree Offered

Master of Arts in Journalism and Mass Communications with a Specialization in Integrated Media Communications

Format: Online

Program Description:

The Master of Arts in Journalism and Mass Communications with a specialization in Integrated Media Communications degree program is designed to graduate students that are better equipped to achieve their professional goals, immediately apply what they learn and gain a competitive advantage in the workforce. The Integrated Media Communications specialization is esigned to provide advertising, public relations, marketing, and communications industry professionals with skills needed in the profession and to update their knowledge about the rapidly changing media and marketing environment in which they operate.

The interdisciplinary program curriculum combines up-to-date knowledge with practical application and individualized experience. You may personalize a program to meet your individual interests and needs. Thesis and non-thesis options are available.

Who Should Consider This Degree?
•Media professionals who want to enhance or add areas of expertise
•Media professionals who want to advance in their field
•Business professionals who design public relations and communication materials for companies
•Middle and high school teachers who produce or work with student staffs to produce school publications
•Media professionals who wish to fulfill personal and professional goals
•Full-time professionals who want flexible course schedules and delivery options
•Independent, self-motivated individuals with a strong commitment to degree completion

Why UNL?
•Chartered in 1869, the University of Nebraska–Lincoln is a nationally accredited university.
•UNL began offering distance courses in 1929. Students from around the world are enrolled in our internationally-respected distance education programs.
•Online courses are taught by the same expert professors who teach on campus. Faculty and staff are responsive to student needs, creating an interactive community of learners.

Integrated Media Communications non-thesis track (option III):

A minimum of 36 semester hours of credit, at least 18 of which must be in courses open exclusively to graduate students (800 or 900 level without 400 or lower counterparts). The program must include no fewer than 18 hours in the major. Capstone project and intensive coursework in place of a minor. 15 hours of coursework is required and student select 21 hours of electives.

Required Courses:
•JGRD 830 Strategic Communications: Advertising Issues & Strategies, 3 cr. hr.
•ADPR 881 Advertising and Public Relations Research, 3 cr. hr.
•ADPR 884 Advertising Management, 3 cr. hr.
•JGRD 992 Professional Project, 3 cr. hr.

Electives (6 credit hours):
Students must choose one or two minors: Marketing and/or Communication Speech. Each minor consists of 9 credit hours.
If students choose two minors (marketing AND speech communication):

Marketing Required Courses:
•BMKT 838 Consumer Behavior, 3 cr. hr.
•BMKT 857 E-Marketing, 3 cr. hr.
•BMKT 860 Strategic Product Management, 3 cr. hr.

Communication Required Courses:
•SPCH 851 Leadership, 3 cr. hr.
•SPCH 852 Theories of Organizational Communication, 3 cr. hr.
•SPCH 856 Rhetorical Theory, 3 cr. hr.

If students choose one minor (marketing OR speech communication), the remaining 9 credit hours can be accumulated from elective courses.

Accreditation:

The University of Nebraska–Lincoln is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Chartered in 1869, UNL is an educational institution of international stature. Nebraska is listed by the Carnegie Foundation within the "Research Universities (very high research activity)" category. UNL is a land-grant university and a member of the Association of Public and Land-grant Universities (APLU). UNL celebrated the 140th anniversary of its founding on Feb. 15, 2009.

Eligibility Requirements:

To participate in this program the student must have:

•A bachelor’s degree in journalism and mass communications or related area from an accredited institution

# of Credits Required:

36

International Student Requirements:

?If your native language is not English, demonstrate English proficiency by one of the following*: Paper-based TOEFL 600 or higher Internet-based TOEFL 100 or higher IELTS 6.0 or higher

Tuition & Financial Aid

Financial Aid Offered: Yes

Classification: {Item not available}

Institution Sector: Public

Locale: Midsize City

Size & Settings: Not applicable