University of Melbourne

Program Information

Degree Offered

Master of Management (Marketing)

Format: Campus

Program Description:

The Master of Management (Marketing) will give you the skills to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. As well as foundation training in business and management, it focuses on the ways organisations attract and retain customers, and covers marketing strategy, customer behaviour, relationship marketing, branding and international marketing. Designed for recent graduates from any discipline, and those early in their business careers, it does not require prior business training or preparation. All Master of Management students are required to attend theMaster of Management Pre-Semester Program, a free week-long academic orientation program that will help you develop essential study and professional skills, and familiarise yourself with the University's facilities.

Eligibility Requirements:

A personal statement.

The Selection Committee may conduct interviews and tests and may call for referee reports or employer references to elucidate any of the matters referred to above.

Tuition & Financial Aid

Financial Aid Offered: No