Thunderbird School of Global Management

Program Information

Degree Offered

Executive Certificate in Global Marketing

Format: Online

Program Description:

Effective marketing on a global scale takes more than a traditional marketing approach - it takes a keen understanding of cultural differences and a broad perspective on how to set your organization’s products or services apart in the global marketplace. This program is designed to provide you the knowledge, tools, conceptual understanding and hands-on skills to succeed in marketing on a global scale.

The Executive Certificate in Global Marketing from Thunderbird consists of three-8 week facilitated online courses. Courses include:
• Global Marketing Strategy Essentials
• Advanced Global Marketing Strategy
• Finance or Negotiations Elective

Through this executive certificate you will learn:
• Tactics for developing competitive advantage by creating customer value
• The fundamentals of global marketing strategy and marketing analysis (i.e., customer, competitor and company analysis)
• Basic strategic issues involved in global market segmentation, target marketing and market positioning
• Major tactics/tools used by global marketers to facilitate the management of their international marketing plans
• In-depth concepts related to product development, pricing strategies, marketing communications and distribution management
• Skills for entering new markets and sustaining or growing current markets

Accreditation:

NCA - North Central Association of Colleges and Schools AACSB - The Association to Advance Collegiate Schools of Business

Tuition & Financial Aid

Financial Aid Offered: No

Classification: Schools of Business and Management

Institution Sector: Private not-for-profit

Locale: Large Suburb

Size & Settings: 1,000 - 4,999