Thunderbird School of Global Management

Program Information

Degree Offered

Master of Science, Global Marketing

Format: Campus

Program Description:

Every culture and region of the world has societal differences, cultural preferences and sensitivities. In today's global society - where virtually every business operates across borders - marketing must appeal to these preferences and sensitivities. It must be customized at every step - whether it's global brand management, new market entry planning, or strategic messaging and positioning for a new product. To successfully navigate these complex marketing issues, organizations need more than marketing generalists - they need global marketing professionals. Individuals who understand the nuances of a multi-cultural marketplace. They need T-birds.

When you concentrate your Master's studies on global marketing, you set yourself apart in the world marketplace. By studying the intricacies of marketing on a global scale, you will bring a cross-cultural mindset and skillset to any organization's marketing efforts - and, in turn, to their bottom line.

To be admitted, you must have either two years of formal work experience or have earned a four-year undergraduate degree in business, economics, mathematics, engineering or science. Applicants with international experience – whether educational, personal or professional – make ideal candidates.

Accreditation:

The Thunderbird School of Global Management is accredited by major agencies around the world, including AACSB International and NCA.

Tuition & Financial Aid

Financial Aid Offered: No

Classification: Schools of Business and Management

Institution Sector: Private not-for-profit

Locale: Large Suburb

Size & Settings: 1,000 - 4,999