Southern New Hampshire University Online

Program Information

Format: Online

Program Description:

The graduate certificate in integrated marketing communications is concerned with the development, evaluation and implementation of integrated marketing communication strategies in complex environments. This certificate deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques, and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept. The characteristics and management of integrated marketing communication strategies are described in courses that include various communication functions, media alternatives and public relations planning.

Accreditation:

Association of Collegiate Business Schools and Programs European Council for Business Education New England Association of Schools and Colleges New Hampshire Postsecondary Education Commission

Tuition & Financial Aid

Financial Aid Offered: No

Classification: Schools of Business and Management

Institution Sector: Private not-for-profit

Locale: Midsize City

Size & Settings: 5,000 - 9,999