SDA Bocconi School of Management

Program Information

Degree Offered

Executive Master in Marketing & Sales

Program Description:

The executive master in marketing & sales is ideal for energetic, forward-looking young executives who want to reach out and acquire a global mindset.

EMMS will enable you to:

* round up your skills and develop the strategic mind-frame which would make you successful in a management position
* develop your career path while continuing to work
* learn marketing and sales knowledge in an international context
* share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
* find new networking opportunities in an international market
* gainawareness of your skills and competences through a specifically designed program

Why?

* To develop your career path while continuing to work
* To learn marketing and sales knowledge in an international context
* To find new networking opportunities in an international market

EMMS offers you
Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
A fact
A joint initiative SDA Bocconi /ESADE – more connections, broader expansions.

Contents:

Module 1.
Fundamental 1 Marketing Management
- Sales Management
- Consumer Behaviour


Module 2.
Fundamental 2 Marketing Research
- Brand Management
- Going to the Market


Module 3.
Extracting Value from the Customer Channel Management
- Finance for Marketing
- Pricing & Value Management


Module 4.
Relating to the Customer Strategic Marketing & Business Intelligence
- CRM: Trust and Loyalty Management


Module 5.
Going to the Customer Integrated Marketing Communication
- International Marketing Management
- Sales Management (advanced)


Module 6.
Innovating for the Customer Marketing of innovations
- Creativity & Product Design Development
- Business Projects

Winter Break: 24th December 2011 - 2nd January 2012

Module 7.
Graduation Business Project Presentation
- Soft Skills Training
- New Trends in Marketing

Awarding of Degrees

Accreditation:

EQUIS, AMBA

Eligibility Requirements:

* about 5 years of work experience * minimum age 25 years * University or bachelor degree * TOEFL or equivalent English proficiency test

Tuition & Financial Aid

Tuition In-State Full Time:

32000 EUR

Financial Aid Offered: No

Format: Both