SDA Bocconi School of Management

Program Information

Degree Offered

Executive Master in Marketing & Sales

Format: Campus

Program Description:

The executive master in marketing & sales is ideal for energetic, forward-looking young executives who want to reach out and acquire a global mindset.

EMMS will enable you to:

* round up your skills and develop the strategic mind-frame which would make you successful in a management position
* develop your career path while continuing to work
* learn marketing and sales knowledge in an international context
* share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
* find new networking opportunities in an international market
* gainawareness of your skills and competences through a specifically designed program

Why?

* To develop your career path while continuing to work
* To learn marketing and sales knowledge in an international context
* To find new networking opportunities in an international market

EMMS offers you
Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
A fact
A joint initiative SDA Bocconi /ESADE – more connections, broader expansions.

Contents:

Module 1. January - March 2013
Fundamental 1
Marketing Management
Sales Management
Channel Management

Residency module: 14th - 19th January 2013 (Milano)
Distance Learning: 21st January - 9th March 2013 (online)

Module 2. March - May 2013
Fundamental 2
Marketing Research
Brand Management
Going to the Market

Residency module: 11th - 16th March 2013 (Barcelona)
Distance Learning: 18th March - 11th May 2013 (online)

Module 3. May - July 2013
Extracting Value from the Customer
Price Strategy and Management
Culture and Anthropology
Strategic Marketing

Residency module: 13th - 18th May 2013 (Milano)
Distance Learning: 20th May - 6th July 2013 (online)

Module 4. July - September 2013
Relating to the Customer
International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication

Residency module: 8th - 13th July 2013 (Barcelona)
Distance Learning: 15th July - 14th September 2013 (online)
Summer Break: 5th - 18th August 2013

Module 5. September - November 2013
Going to the Customer
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work

Residency module: 16th - 21st September 2013 (Madrid)
Distance Learning: 23rd September - 9th November 2013 (online)

Module 6. November 2013 - January 2014
Innovating for the Customer
Marketing Creativity and Innovation
Sales Management (Advanced)

Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014

Module 7. 19th - 21st February 2014 (Barcelona)

Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony

Accreditation:

EQUIS, AMBA

Eligibility Requirements:

* about 5 years of work experience

* minimum age 25 years

* University or bachelor degree

* TOEFL or equivalent English proficiency test

Tuition & Financial Aid

Tuition In-State Full Time:

33500 EUR

Financial Aid Offered: No