St. Edward's University

Program Information

Degree Offered

MBA in Digital Media Management

Format: Campus

Program Description:

Overview:
In the MBA in Digital Media Management program, you’ll explore new media business and legal issues and master the skills for managing digital content creation and distribution. In your final semester of the Digital Media degree, you’ll conduct research, analyze financial statements and complete a comprehensive marketing analysis and business plan for a real multimedia enterprise.

As a digital media manager, you could work in all areas of the digital entertainment field, including, but not limited to, the music, interactive gaming and film industries. However, as digital distribution becomes increasingly common throughout all commerce, digital management opportunities are almost unlimited, especially those connected to digital marketing.
Course Preview:
MBA in Digital Media Management students take courses from these groups:

CORE COURSES
In addition to core business courses comprising a traditional MBA degree, students complete essential program-specific courses including Digital Law, Branding and Promotion, The Digital Consumer, Information Systems, Interactive Technology and E-Commerce, New Venture Creation, Global Digital Media, and Applied Digital Convergence and Evolution.

INTERNSHIP
The Digital Media degree requires an eight-week summer internship with a digital media company, working closely with industry professionals.

Our students have held internships with organizations such as these:
Aspyr® Media
Associated Press International
Bazaarvoice
Facebook
GSD&M Idea City LLC
Harry Fox Agency
Heatwave Interactive™, Inc.
INgrooves Digital Distribution
International Game Developers Association
KLRU
Live Nation
MOG™
Phunware, Inc.
Public Strategies
SONY BMG Music Entertainment
Sony Online Entertainment®
The Orchard®

CAPSTONE PROJECT
Your final course, a Capstone, is a comprehensive project that combines knowledge and skills learned throughout the program. You’ll team up with fellow students on a strategic project for a digital media enterprise — and create a solid résumé builder.

You’ll conduct research, analyze business plans, examine financial statements and create a comprehensive business plan to present to professors and media executives. Past Capstone projects have included projects for:

Alamo Drafthouse Cinema
Aspyr® Media
Austin Film Society/Austin Studios
Bazaarvoice
CA Technologies
C3
DMX, Inc.
Do512
BLASTRO™
Sony Online Entertainment®
SXSW Film®
SONY BMG Music Entertainment
Spiderwood Productions
Roky Ericsson
Turk Pipkin (co-founder of The Nobelity Project)
The Messina Group (TMG)

Accreditation:

St. Edward's University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS).

International Student Requirements:

TOEFL; foreign credential evaluation; more detail available on web site

Tuition & Financial Aid

Financial Aid Offered: Yes

Classification: Master's Colleges & Universities II

Institution Sector: Private not-for-profit

Locale: Large City

Size & Settings: 5,000 - 9,999