Rowan University

Program Information

Degree Offered

Certificate of Graduate Study in Integrated Marketing Communication

Format: Campus

Program Description:

The Certificate of Graduate Study in Integrated Marketing Communication provides insight into how company efforts to offer greater accountability from their marketing efforts has intensified, how new media have proliferated and the costs of competition. The result of these variables has created a growing movement toward integrating all messages created by each company to achieve consistency, a process known as Integrated Marketing Communication.

Accreditation:

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Tuition & Financial Aid

Financial Aid Offered: Yes

Classification: Master's Colleges & Universities I

Institution Sector: Public

Locale: Large Suburb

Size & Settings: 10,000 - 19,999