Emerson College

Program Information

Degree Offered

M.A. - Integrated Marketing Communication

Program Description:

Integrated Marketing Communication combines advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. With courses such as Consumer Behavior, Research Methods, and Media Management Strategies, students learn to develop comprehensive marketing plans for clients in a culminating capstone project.

Accreditation:

Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).

# of Credits Required:

40

Tuition & Financial Aid

Cost Per Credit Hour:

$1,004 USD

Financial Aid Offered: No

Format: Campus

Classification: Master's Colleges & Universities I

Institution Sector: Private not-for-profit

Locale: Large City

Size & Settings: 1,000 - 4,999