Through on-campus marketing master’s degree programs, you could enhance your knowledge of marketing methodologies, theories, and practices while engaging in-person with classmates and professors. For many students, this kind of direct, personal interaction facilitates learning and could help them better grasp materials. On-campus programs may also provide students with more structure through their scheduled classes. And, outside of the classroom, students may benefit “in real time” from campus resources, such as libraries, study groups, and on-campus professional or academic clubs. Students on-campus may also find networking opportunities with other marketing students and professionals in the area easier. Sound like a perfect fit for you? Read on to learn more about pursuing Campus Masters in Marketing Degrees.
What Campus Masters in Marketing Degree Could I Pursue?
There are three types of master’s degrees in marketing that students might pursue on campus: the Master of Art (M.A.), the Master of Science (M.S.), or the Master of Business Administration (M.B.A.). The type of degree you pursue depends on your learning and career objectives.
The Master of Art and the Master of Science in Marketing Degrees
If you want to pursue your masters in marketing, the M.S. and M.A. in Marketing are perhaps the two most popular options. Both the masters of science and the masters of art in marketing emphasize foundational knowledge and skills and offer specializations through core and elective coursework. Through these programs’ curricula, students commonly learn about marketing tools, theories, and techniques and how to apply them to common and complex marketing and business issues. Students might learn basic and advanced information about marketing through their core curricula and specialize their knowledge in marketing through elective curricula. Many students graduate from their programs ready to pursue a career in marketing or enhance an existing one.
Students typically pursue a Masters of Art or Masters of Science in Marketing over the course of one to two years. They might attend their on-campus program part-time, fulltime, or through an accelerated format. At the end of their programs, students might write and defend a thesis, participate in an internship, or take a comprehensive exam. They might also work alongside a mentor for a portion of their programs.