Marketing master’s degree programs may help business and marketing professionals pursue the skills and knowledge they need to jumpstart or enhance their careers in marketing. Whether you are pursuing a career as a marketing manager, public relations specialist, market research analyst, or simply interested in developing your general knowledge in the field of marketing, a masters in marketing degree program may help you learn important theories, concepts, methodologies, and practical applications in business, marketing, and management.
What Are My Options for Pursuing a Masters in Marketing?
There are three common types of master’s degrees in marketing: the Master of Science in Marketing, the Master of Arts in Marketing, and the Master of Business Administration in Marketing.
The Master of Art and the Master of Science in Marketing Degrees
Masters of art and masters of science in marketing (M.A. or M.S. in marketing) degrees typically help students jump-start careers in marketing or enhance their skills for their current positions. These degree programs may help students learn advanced knowledge of time-tested and innovative marketing tools, theories, and techniques. Many programs provide students with opportunities to apply marketing theory to common and complex problems. Additionally, students may pursue careers in high demand fields or highly specialized fields through elective coursework. You can read more about potential specializations below.
In many cases, students earn an M.S. or M.A. degree in marketing by attending part time or fulltime. Some programs offer accelerated paths to course and program completion. Students often complete M.S. and M.A. degree programs in one to two years through a combination of core and elective coursework. Depending on the program, students may conclude their schooling by writing and defending a thesis, taking a comprehensive exam, or participating in an internship. Of course, every program is different, so check with your selected school for specific requirements.
You can find M.A. and M.S. in marketing degree programs in online, hybrid, and on-campus formats. These different formats are designed to help different students pursue their academic and career goals, according to their individual location or needs.