Masters in Public Relations and Advertising Degree Programs Overview
Masters in Public Relations programs are designed for students who intend on pursuing a career in the broad field of public relations and advertising. Master degree programs in public relations teach students how to meet client needs through effective communications, media relations and marketing campaigns.
Students in Public Relations Masters degree programs study the connections between public relations, media, and public opinion. It is likely that these programs will also explore the processes involved between managing the various forms of communications, such as advertising, between organizations, groups and individuals.
To a large extent, advertising, media, marketing, technology, entertainment, journalism, and public relations are intertwined. Advertising is a form of marketing communication used to promote or sell a product or service. Public relations is the practice of managing the spread of information between an individual or business and the public. Public relations specialists establish and maintain relationships with an organization's target audience, the medium and others, by designing communications used on a variety of channels, from written to digital platforms.
The typical prerequisite for entry to masters level public relations graduate programs is a Bachelor's degree in a field related to communications; GRE score; and acceptable GPA. Masters in PR and Advertising degree programs are approximately 2-year programs, and may involve internships, class projects, thesis development and thesis defense.
Finding the Right Masters in Public Relations Degree Program
Whether you are primarily interested in theory, mass communications, or focusing on a master’s in advertising degree, public relations is a fairly extensive field where prospective students have different options both academically and for potential future careers.
Some colleges or universities offer Masters in Public Relations through their business administration, journalism, or communications degree programs. Alternatively, there are advertising schools that specifically focus on teaching advertising. The decision to choose one type of program over the other depends on specific preferences, the course selections, and the career aspirations of the student.
GradSchools.com has easy to use search tools to help you find public relations schools, and a master’s program that aligns with your goals. If you know you are looking for a campus program, a location search can help you find programs in a particular city, state, or country. If you are more inclined to search for a distance-learning option, hybrid programs combine onsite and web-based coursework into one low residency and flexible format. Busy working professionals or those who live too far to commute to university might want to search primarily for Online PR masters degrees.
There are numerous listings under all categories, and by requesting information from each school, you can generate a list from which you are able to pinpoint the ideal program.