Masters in Marketing and Advertising Graduate programs offer students the opportunity to learn about brand building, public relations, sales, global markets and integrated marketing communications. In fact, there are both general and more specialized marketing master’s degree programs; some cater to the student who wants to investigate marketing analytics, others focus more on marketing for a specific industry or promotions. Recent reports indicate that earning a graduate degree in marketing may pay off. Marketing research analysts, marketing specialists, marketing and sales managers are instances where professionals with a master’s degree earned nearly 38% higher wages than workers with a Bachelor’s degree![i] This certainly may be a motivating reason to look further into your options for where and how to go about working towards your master’s degree in marketing.
Masters in Marketing & Advertising Graduate Programs: Basics
Students interested in admission into a Master’s in Marketing and Advertising degree programs are generally required to have graduated from a 4-year Bachelor’s degree in marketing or business administration degree program. Often both full-time and part-time options are available, which means that working towards a marketing master’s degree may be feasible both for the aspiring and experienced marketing professionals. While programs vary in length, it could take about 1 to 2-years (full-time) beyond your undergraduate degree, and could involve an internship experience. It is recommended that you check with individual graduate schools about the number of credits required for degree completion as this is a variable.
FACT: 24% of Marketing Managers and Business Development Managers hold a Master’s degree[ii]
Types of Masters Degrees in Marketing & Advertising
Masters in Marketing degrees may prepare you for a variety of potential marketing leadership, management and analyst occupations.[iii] and there are 3 main types of programs to choose from:
- Master of Science (MS) in Marketing
- Master of Arts (MA) in Marketing
- Master of Business Administration in Marketing