Online Masters in ECommerce and Social Media programs might prove the perfect option for working professionals who want to learn how to develop, manage, and expand e-business and social spaces without having to set foot on-campus. Online programs offer a flexible and accessible way to learn about business and technology, especially as they relate to social media and e-commerce. Professionals who earn a master’s in e-commerce and social media online may learn how to use social media and e-commerce’s tools, platforms, and technologies to help businesses succeed.
Online Masters in ECommerce and Social Media Programs
Social media is a collection of tools that organizations and people use to create, share, and exchange information.[i] E-commerce is a component of e-business and social media that organizations and people use to trade products and services.[ii] Both depend heavily on technology and digital platforms for success. In online social media and e-commerce programs, especially at the master’s level, students may develop the advanced knowledge and skills they need to influence web-based technologies and deliver e-business solutions.
Students generally pursue one of two types of master’s in social media and e-commerce degrees: the Master of Science or the Master of Business Administration. Within these two designations, students may find many options. Some include:
- The Master of Science in E-Business Management
- The Master of Science in E-Commerce with an emphasis on social media marketing
- The Master of Science in Information Systems with an emphasis on e commerce or social media
- The Master of Science in Information Technology with an emphasis on social media or e commerce
- The Master of Science in Social Media with an emphasis on e commerce
- The Master of Business Administration (MBA) with an emphasis on e commerce or social media
Students might also pursue an MBA that emphasizes information systems or a Master’s of Science in Marketing or Management that emphasizes digital applications. In many cases, the subjects of social media and e-commerce reside under two broader subjects: technology and business, so students will rarely study social media or e-commerce without also studying broader aspects of these fields.