The VCU da Vinci Center for Innovation will launch the new program, which is designed to build on a student’s undergraduate degree to advance understanding and competence in the product innovation area, in the 2011-2012 academic year. The program emphasizes how to function as an effective team member and be a team leader for cross-functional teams.
The da Vinci Center is a collaboration of VCU’s schools of the Arts, Business and Engineering and serves as a hub for interdisciplinary innovation to prepare students for a career in product creation. The master of product innovation program embraces and equally covers subjects across these three schools via a comprehensive and integrative curriculum.
The curriculum consists of a minimum 30 credit hours and a two-week boot camp prior to the start of the first class. The program culminates with a hands-on, yearlong master project to synthesize learning in the program and give students a real product innovation experience by having them develop a real product. The program defines product broadly to encompass many types of offering, including service and idea offerings.