Ph.D-Business Admistration with a concenteration in Marketing, MBA-Business Administration with a concenteration in Marketing;MSMR-Master of Science in Marketing Research, Certificate Programs for Managers and Executives
Students in MBA with marketing specialization are given the skills to develop new product strategy, set prices, devise advertising policy, enhance distribution, and to stay on the cutting edge of trends such as the impact of the Internet. The marketing concentration prepares students for careers in areas such as consulting, brand management, market research, international marketing, marketing of financial services.
The Ph.D. in Business Administration degree with a primary field in marketing is designed for students pursuing careers as college or university professors, or careers in businesses which require an understanding of marketing and research related matters. The Ph.D. is a research degree and the marketing program is balanced in its focus on marketing knowledge, research tools, and methodologies.
Accredited by the AACSB International and the Southern Association of Colleges and Schools (SACS)