What is Futures Studies?
Professional futurists emphasize systemic and transformational change as opposed to traditional forecasters and planners who focus on incremental change based on existing conditions and trends. Since long-term predictive forecasts are rarely correct, futurists describe alternative plausible and preferable futures, in addition to the expected future. Instead of limiting themselves to traditional forecasters' quantitative methods, futurists also use a balance of qualitative and quantitative tools. The program provides collaboration and innovation with multiple perspectives on foresight, business and marketing, consumer science and retailing. Our experience suggests that the demand for strategic foresight graduates in commercial and public sectors will continue to rise.
Western Association of Schools and Colleges, Accrediting Commission for Senior Colleges and Universities