The Master of Science in Digital Marketing (MSDM) degree focuses upon the field of marketing in the digital environment with the emphasis of being current and relevant. With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.
East Tennessee State University is accredited by the Commission on Colleges, Southern Association of Colleges and Schools to award masters, specialist, and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033, telephone (404) 679-4500, or Website with any question regarding the accreditation of East Tennessee State University.