It’s hard to beat the comprehensive, specialized knowledge you gain with the M.S. in Marketing & Communication (MCM) Program at Franklin University.
An MBA with a marketing concentration is common. But a master’s degree that’s completely devoted to integrating Marketing & Communication? That’s really different. The MCM Program will give you practical opportunities to:
Craft and deliver more compelling, persuasive messages
Study and leverage the psychology of consumer and audience behaviors
Employ analytical skills to monitor and improve Marketing & Communication tactics
Enhance critical thinking, teamwork, leadership, time management, and decision making abilities
Carefully consider ethics, social responsibility, and cultural sensitivity
Develop talents in effective written and verbal communication and team management
Learn persuasive techniques available through new media and emerging technologies
Apply visual and graphic design principles to the development of communication media
North Central Association of Colleges and Schools, 312-263-0456.
Facts & Figures
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Specialized Institution—School of business and management