The UNC Ph.D. program in mass communication is designed to prepare students for college teaching and research positions or research careers in mass communication industries, advertising agencies, market- or opinion-research firms, business or government.
The program is small and selective. Eight to 10 new students are admitted each year. Enrollment in the program – which normally takes three to four years to complete – totals about 40 students.
Once admitted, collegial faculty members work closely with each student to develop a program of study that is both interdisciplinary, allowing the student to take full advantage of the University's rich academic offerings, and tailored to meet the specific needs and interests of the student. The goal of the program is to produce outstanding scholars who are highly knowledgeable about mass communication and highly skilled as researchers.