In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is directed to professionals and students who want to expand their skills in fact-based decision making and who acknowledge that marketing success comes only from a better understanding of the customer. Through the MS in Customer Intelligence and Analytics at Lubin you will learn specialized skills enabling you to:
•Use data to create customer value and cultivate customer relationships
•Plan and develop integrated, interactive/digital strategies
•Analyze simple and complex marketing data for managing customer relationships
•Glean new customer insights and evaluate alternative customer segmentation opportunities
•Effectively communicate database analytic results to decision-makers
•Bridge the gap between analytical models and business opportunities by providing innovative solutions
Pace's Lubin School of Business has dual accreditation in business and accounting by the AACSB International - the Association to Advance Collegiate Schools of Business, a distinction shared by only 2% of business schools worldwide. Pace is also accredited by the Middle States Association of Colleges and Schools.
International Student Requirements:
Students who earned a bachelor's degree in a country where English is not the official language and for whom English is not their first language must submit scores from the TOEFL, or International English Language Testing System (IELTS) that are no more than two years old.
Minimum TOEFL scores: 600 (paper-based version), 250 (computer-based version), 100 (Internet-based version)
Minimum IELTS score: 7.5