Graduates of the Master of Business Administration (M.B.A.) in Sports Management
program at Franklin Pierce University are prepared to successfully manage and lead in
a wide array of sports-related settings: professional and amateur sports organizations,
intercollegiate athletics, sports and recreation marketing and public relations firms.
Students can focus on the business management of sport-specific organizations,
operation of sport facilities or the development of sport merchandising programs.
This dynamic program is enhanced by the guidance of an impressive industry advisory
board with high-level representatives from the Boston Red Sox, New Hampshire
International Speedway, other sports venues, and key sports business leaders. The
board is capable of providing students with significant networking opportunities leading
to access to professional sports teams and raceways, multinational businesses and the
entertainment industry. All students will participate in either an internship or actionbased research project toward the conclusion of their program to provide immediate
access and experience in their chosen field.
The M.B.A. in Sports Management is designed to meet the needs of busy, working
adults. Students can enroll year-round; classes are presented in multiple formats for
maximum flexibility. Hybrid classes (a combination of classroom and online learning) are
offered on weekday evenings at several centers throughout New Hampshire and online
classes are accessible 24/7 from any location with Internet access. This degree can be
completed 100% online, if desired.
Graduates of the Franklin Pierce University M.B.A. program
will develop the abilities to:
• Understand classic leadership theory, and analyze diverse
organizational cultures from different frames of reference.
• Articulate their concept of leadership and management
to advocate for and affect meaningful change, and
demonstrate their skills as leaders.
• Apply knowledge, values, disposition and critical thinking
skills to business environments.
• Identify, gather, organize, interpret and synthesize
information, making use of an expert body of knowledge
to become competent problems solvers and decision
• Communicate persuasively and coherently using oral,
written and electronic methods.
• Recognize ethical dilemmas in the business environment.
• Use valid and reliable quantitative and qualitative
methods of inquiry and decision making.
• Understand, analyze and employ data and results of
financial statements and reports.
Upon successful completion of the program, graduates in
Sports Management will achieve these additional M.B.A.
• A broad and extensive knowledge of sports management
facilities issues, systems and interrelationships.
• Practical oral and written information skills required for
effective communication within a sports organization and
• The ability to assess human resource needs within
and outside sports organizations to develop effective
strategies for recruitment, retention and organization
• The leadership skills to develop an effective understanding
of business in a sports environment and to engage in
short- and long-term successes.
• The ability to develop and apply computer and media
technology skills to integrate and market sports facilities
• The business foundation to engage in effective short and
long range strategic planning and execution within the
Program Advisory Board
The M.B.A. in Sports Management program has an
impressive, external advisory board capable of providing
students with significant networking and internship
opportunities. Through these experiences, students can
gain access to professional sports teams, raceways and
major sports facilities, multinational businesses and the
Accredited by NEASC (New England Association of Schools and Colleges) Standards:
Each of the eleven Standards articulates a dimension of institutional quality. In applying the Standards, the Commission assesses and makes a determination about the effectiveness of the institution as a whole. The institution:
has clearly defined purposes appropriate to an institution of higher learning;
has assembled and organized those resources necessary to achieve its purposes;
is achieving its purposes;
has the ability to continue to achieve its purposes.
International Student Requirements:
Same as Domestic students, plus English language competency
Facts & Figures
# of Credits Required:
Average Cost per Credit (Graduate):
In State Tuition (per year):
Out State Tuition (per year):
Baccalaureate College—Liberal Arts