The concentration in applied communication research prepares students to assess client needs and solve client problems using polls, surveys, focus groups, and other research strategies. The skills learned in this concentration prepare the student for a position as a research analyst or research manager in such fields as advertising, marketing communication research, public relations, political campaigning, health communication, and international communication. It combines a command of applied research designs, techniques, and writing skills with a background in one or more major professional fields. This area of occupational specialization offers many lucrative entry-level opportunities and excellent opportunities for advancement. The concentration also provides a research and theory background for those preparing for more advanced study in communication.
New England Association of Schools and Colleges, Commission on Institutions of Higher Education