As a communication professional, you need a strategy to navigate this ongoing era of rapid change and to construct effective messages that are appropriate to your chosen medium and to your audiences. You need to keep your skills and your knowledge of the spectrum of 21st-century communication tools current to enhance your flexibility and your marketability.
You'll be immersed in a brief, concentrated course of study that will enhance your understanding of:
- digital advertising and marketing, including writing strategies and the rhetoric of graphic design for an electronic environment
- digital platform options
- social media usage
- interaction and media planning
- integrated digital communication strategies.
The University of Baltimore is fully accredited by the Middle States Association of Colleges and Schools