Loyola's Master of Science in Integrated Marketing Communications (MSIMC) degree program provides a distinctive approach to the study of marketing communications.
Students attending our information sessions or visiting our campus often ask why they should consider pursuing a Masters in Integrated Marketing Communications at Loyola. Loyola's MSIMC degree program combines contemporary marketing theories with hands-on problem solving to give students a broad understanding of the new and evolving methods that companies use to develop, communicate, and promote their products and services to customers. This approach results in a well-rounded, cutting-edge education that prepares graduates for swift career advancement. Other schools offer a limited number of marketing-related courses as part of their overall curriculum.
While studying for their Masters in Marketing at Loyola, students also gain a foundation in the traditional areas of business that work in concert with the field of marketing. Another advantage is that Loyola offers students the opportunity to enhance their business insights and skills with the MBA / MSIMC dual-degree program.
Students enter the MSIMC degree program with a strong interest in marketing and a desire to pursue a career in this field. Many have undergraduate degrees in journalism, communication, advertising or marketing, and are looking for additional credentials for a successful career in marketing communications. The program also attracts working professionals from a variety of backgrounds and fields who are looking to either advance their carear or make a career change.
Graduates of the MSIMC degree program are well-prepared to advance to senior positions in consumer or business-to-business companies, e-commerce firms, not-for-profit organizations, or in agencies specializing in advertising, database/direct marketing, public relations or sales promotion.