In this program, you will learn to and work with a model that will help you develop the perfect questionnaire every time. You will also learn when to use, how to organize and how to get the most out of your focus group sessions, as well as how to plan appropriate sampling designs with appropriate sample sizes. You will be exposed to some unique marketing research techniques such as the situational analysis, analysis of selected cases, the paired-comparison technique for interval based scaling (invaluable for new-product screening, selection of brand names, etc.), the impact of customer relationship management on traditional marketing research, and the linear-compensatory model.
North Central Association of Colleges and Schools, The Higher Learning Commission