Marketing is one of the most visible and dynamic of business disciplines. But savvy marketing is much more than clever slogans or multi-million dollar ad campaigns. Marketing is serious business.
That’s why the Daniels College of Business at the University of Denver is one of the few business schools in the country that offers an integrated Master of Science in Marketing within a business school. The Daniels MS in Marketing brings together traditional and innovative marketing approaches—all within the framework of professionalism and ethical decision-making.
Students choose from two integrated course of study: integrated marketing strategy or integrated marketing communications.
The MS Marketing degree builds on the rigorous Daniels foundation of technical skills and on The Daniels Compass – an innovative curriculum-within-a-curriculum that integrates corporate social responsibility, leadership and sustainable
development with business knowledge. The 54 credit hour program takes as little as 16 months to complete.
Whether you see yourself crafting brand strategy, delving deep into the nuances of consumer behavior, becoming a VP of sales or a member of the media, an MS in Marketing from Daniels gives you the specific skills you need.
Daniels College of Business is pround to be accredited by AACSB International.