The MA Marketing Communications is a complementary degree to the MA in Marketing Management with which it shares some common material while expanding the communication theme. The emphasis is on using marketing communication techniques to improve a companyÆs business performance. Marketing Communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work, which is often carried out by specialist agencies, involves both strategic thinking and the development of creative solutions.
North Central Association of Colleges and Schools, The Higher Learning Commission