The advertising industry is an exciting and constantly evolving area of creative production, undergoing massive changes as new technology alters the way in which marketing professionals communicate with their target customers and understand the impact of their designs. This has created a range of career paths and opportunities for talented, innovative and focused graduates. The pathway is designed to appeal to those individuals who hope to take up a career in advertising management - either on the agency or client side, or as an entrepreneur. You will lean how advertising is created - from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, the appraisal of creative ideas, and campaign evaluation. Visiting professionals and guest speakers will share their experiences with you, which will be complemented by study visits, lectures and seminars. You will have the opportunity to develop the creative thinking and skills required for a successful career in contemporary advertising. Such thinking and skills will enable you to respond positively to the changing demands of clients and consumers. Increasingly, advertising professionals need to understand the emerging impact and importance of IMC (Integrated Marketing Communications).This means developing a clear understanding of how advertising works and can be harnessed in the context of other forms of communication.We help you build a critical awareness of the advertising industry and the challenges it faces today, and builds understanding of how other communications tools (PR, promotions, direct marketing, brand experience etc) work and can work with advertising to create 'the synergy effect'. Balancing the ideas of academics and industry practitioners, you will explore and debate contemporary advertising management challenges.
International Student Requirements:
All our entry requirements can be found on our website.