This course is designed to provide graduates, of any discipline, with a rigorous education in general management skills and in the many complex issues associated with marketing in an international context. The course provides essential theory in operational marketing and graduates will be encouraged to develop their own marketing strategies for applications based on real and simulated business problems. Students develop an in-depth knowledge of both management and marketing theory. The teaching experience is enhanced by the use of student-centred learning techniques, including group work, role play and interactive computer packages. This ensures that students have maximum opportunity to sharpen their analytical, communication and presentation skills.