The MSc in International Marketing, new for 2012, is ideal for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. Suitable for students with or without prior experience of business, marketing or management disciplines, it is aimed at both recent graduates and those with a first degree and work experience.
Offering a well balanced programme of study, the programme will provide you with a thorough understanding of marketing and broader management subjects, which are then applied to the dynamics of international environment. You will consider the specialist marketing tools, techniques and activities of an organisation, learning how to integrate them into a plan and implement successful international marketing programme. The programme also prepares you to handle environmental, cross-cultural and political issues involved in international marketing.
The programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business.
This one year, full-time programme investigates the functional marketing and international marketing activities of an organisation, understanding the context in which organisations conduct their business and how the business environment influences strategic and operational decision making in a national and international context.
In Semester 1, you will cover three core subjects of a strategic marketing and management nature (Marketing Planning & Strategy, International Business Environment and Sustainable Operations Management), and three further specialist marketing modules in order to develop a fundamental marketing knowledge base (Consumer Behaviour, Market Research, and Marketing Communications).
Semester 2 covers subjects which are international in orientation (International Marketing, International Business Strategy, Cross-cultural Management and International Services Marketing). You will also be able to personalise your studies by choosing a further two subjects from a wide range of “elective” subjects.
The final and key part of the MSc in International Marketing requires you to undertake either a personal research project assessed by dissertation or a group based consulting project assessed by a group report. We encourage students, where appropriate, to undertake their project within a practical environment, which may be overseas.
We have the prestigious EQUIS (European Quality Improvement System) which is the leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration run by the European Foundation for Management Development. All our Management MSc programmes are among the relatively small number of programmes to have received pre-experience master's in general management (PEMM) accreditation from the Association of MBAs (AMBA).
International Student Requirements:
If we need evidence of your proficiency in English, you will be required to achieve a minimum score of 6.5 on the IELTS test (with no sub-text less than 5.5), or a score of 94 in the internet-based TOEFL (with minimum scores of Reading 18, Listening 17, Speaking 20, Writing 17), or 60 in the PTE-A (Pearson Test of English-Academic).