The Master's in European Business, Culture and Languages aims at improving graduates' career prospects. The course is designed to equip you to enter a professional environment in the European Union or in the global world, whether that be in a company, a business-support organisation or an institution, through an intensive study of business concepts. This is combined with business communication, cultural awareness, specific study of European institutions, and policies and research skills.
The whole course is in English, using case material from the English-speaking world, primarily the UK. Should you wish, you can also register for one undergraduate foreign language module credit offered at Brookes as part of your tuition fees.
Semester 1 (On Campus)
* An exploration of the diversity and complexity of culture and how it affects communication (verbal and non-verbal) between cultures.
* An appreciation of the relationship between national and corporate culture.
* An exploration of ways of analysing cultural differences from various perspectives.
* A familiarisation with theories of intercultural communications.
Principles of International Business
* An introduction to the principles and concepts of business and management, including the inter-relatedness of the functional areas of organisations and strategic decision-making in the national and international context.
EU Institutions and Policies
* A study of the structure of the European Union: its objectives, policies and constraints.
* An exploration of the economic environment in Europe and its impact on Member States.
* An introduction to the theory and concepts of international management.
* An introduction to the conceptual approaches employed by organisations in the decision-making processes associated with undertaking business in international competitive environments.
Semester 2 (by distance learning)
The Content of Business Research
* A study of quantitative and qualitative research methodologies with the opportunity to practise a range of techniques, enabling students to become critical users of research findings as well as competent researchers.
* An exploration of the research methods required for extended self-managed projects of a cross-national nature.
Work Placement and Business Research Project
* For full-time students: 12 week period of work-shadowing experience in a company where the target language is the key to communication.
* For part-time students (or when students’ circumstances are exceptional): same criteria but in their final year.
* Students currently in employment may apply to have this employment recognised as equivalent to the work placement.
* PLUS a study (10-12,000 words) related to the work placement.
* An extended study (12 -15,000 words) of a topic related to business studies, or European issues, or cultural understanding.
Teaching, learning and assessment
Learning methods include lectures, directed reading, workshops, seminars, and practical and project work. Teaching is organised on a module-credit basis, each module involving approximately 200 hours of student effort, normally delivered over a 12-week period. Each module is assessed separately, generally on the quality of a combination of written or oral presentation work. Assessment methods may include essays, seminar papers, formal written examinations, case study reports, and individual or group presentations.
Masters: 180 M credits. Accredited by Oxford Brookes University
Our MA course benefits from rigorous quality assurance procedures and regularly receives excellent feedback from external examiners, employers, students and professional bodies. Many graduates realise significant career progression and go on to achieve high status in the industry of their choice.
International Student Requirements:
If your first language is not English, you must satisfy our English language requirement by providing evidence of a minimum IELTS score of 7.0, or equivalent.