The specialised modules in this programme are designed for those wishing to acquire detailed knowledge of the latest research into news access and journalistic practices, and on the growth, functioning and significance of PR in contemporary society. Modules will cover PR and propaganda; ‘spin’ and the role of public relations in political and commercial communication; PR and the new media; media management in times of conflict, PR and the promotional practices of special interest groups; NGOs and the news. There will be opportunities for regional specialisation and a chance to explore PR practices in a global context.
Key Issues and Approaches in Media Study
Media History and Social Regulation
Media in Global Context
Communications and Globalization
Media Industries: Convergence, Divergence
Audience and Reception
Journalism: News Access and Source Power
Critical Public Relations: Contexts and Issues
Teaching and assessment methods
The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.